Every meaningful journey begins with a purpose.
A project is more than just a task — it is a mission, a goal, and a carefully planned pursuit towards something valuable. A home, on the other hand, is more than just a property. It is where life unfolds, families grow, memories are built, and dreams take shape.
ProjectHome.sg was created from the belief that finding the right property in Singapore is not simply a transaction — it is a deeply personal journey towards building a future.
What the name represents
The name "ProjectHome.sg" represents exactly that:
Project symbolises the vision, planning, and strategic journey behind every property decision.
Home represents the emotional destination — a place of comfort, belonging, stability, and legacy.
.sg reflects our roots and expertise within Singapore's ever-evolving property landscape.
Together, ProjectHome.sg embodies the mission of helping individuals and families discover the ideal property in Singapore and transform it into a place they can truly call home.
How PH.sg came to be
Founded by Jason Sim and Renee Lim, ProjectHome.sg — also known as PH.sg — evolved from the earlier brand #Mr&MrsSimProperty, established in 2020. What began as a personal branding journey gradually transformed through multiple stages of growth and rebranding, eventually becoming a more refined identity with a clearer purpose and long-term vision.
People, not just properties
At its core, ProjectHome.sg is built around people, not just properties.
We understand that every client's journey is different. Some are purchasing their first home together as a newly married couple. Others are upgrading for a growing family, restructuring their property portfolio, or searching for a place that better aligns with their future aspirations. Behind every move is a life milestone, and behind every property decision is a story.
Our mission is to provide strategic real estate expertise, market knowledge, and trusted guidance to help like-minded clients navigate Singapore's property market with clarity and confidence. Beyond buying or selling homes, we aim to help our clients make informed decisions that support their lifestyle goals, financial growth, and long-term future.
ProjectHome.sg is not just about real estate. It is about building futures, creating stability, and helping people turn property goals into a place they proudly call home.