Our Services

How we help Singapore buyers, upgraders & sellers

Eight focused advisory services. Most clients only use two or three — we’ll tell you which ones up-front based on your situation, not push the longest invoice.

A buyer running their TDSR and downpayment numbers on a calculator with notes laid out
Service 01Best for: 3–12 months out

Discovery & Affordability Mapping

A 1-on-1 review of what you can actually afford — not just what the bank will lend you. We model your TDSR and (if applicable) MSR at the 4% stress-test rate, scope your downpayment cash plus BSD/ABSD, and walk you through a realistic timeline.

You leave with: a written loan ceiling, a cash-on-hand budget, and a confirmed property class (HDB / EC / Private).

A buyer reviewing the NAVIS PrimeKey 8-pillar scoring framework on a desk
Service 02Best for: anyone with a shortlist

NAVIS PrimeKey Analysis

We score any project — new launch or resale, HDB / EC / private — on all 8 pillars of our proprietary investability framework: MRT, growth hotspots, GLS pipeline, project size, tenure, yield, school catchment and MOP demand. Compare two completely different addresses apples-to-apples.

You leave with: a 0–100% Investability Score, a Green / Yellow / Red verdict, and the data behind it. See the framework →

The ProjectHome.sg 7-Step Buyer's Framework roadmap
Service 03Best for: first-time buyers

The 7-Steps Buyer Framework — Guided Run

A structured, end-to-end walkthrough of our buyer roadmap: define your “why”, lock in budget, pick the property class, shortlist by location, evaluate like an investor, secure financing and OTP, handover. Done over 2–3 working sessions across 3–6 weeks.

You leave with: a decision-ready shortlist and a step-by-step timeline to OTP. See the framework →

Modern Singapore high-rise residential architecture representing asset progression
Service 04Best for: HDB upgraders & 2nd-property buyers

Upgrading & Asset Progression Strategy

HDB-to-private path planning, sell-first vs sale-and-purchase, the decoupling math (including ABSD impact, CPF accrued interest, and the legal-fees offset), and timing the moves so your bridging cash and TDSR stay clean.

You leave with: a 3–5 year strategic roadmap, with tax and cashflow sensitivities modelled.

A buyer walking through a Singapore neighbourhood — the new launch shortlist walk
Service 05Best for: new launch shortlisters

New Launch Advisory & VVIP Preview

Pre-launch unit selection strategy: stack & floor preference, balance unit chart reading, PSF benchmarking against comparable launches, IPA coordination across 2–3 banks, and OTP execution on launch day. Includes VVIP preview access where available.

You leave with: a ranked unit list, a launch-day execution plan, and a real-person at the showflat with you.

Singapore HDB blocks against the CBD skyline — representing seller marketing in the urban market
Service 06Best for: HDB & private sellers

Seller Strategy & Marketing Run

Pricing strategy based on recent transacted comparables (not asking prices), professional photography and staging, multi-channel exposure (PropertyGuru, 99.co, EdgeProp, social, video walk-throughs), viewing coordination, and offer negotiation through to OTP.

You leave with: a documented marketing reach report, the offers received, and the executed transaction.

A buyer and advisor reviewing the OTP and S&P paperwork at the table
Service 07Best for: every buy or sale

Negotiation & Transaction Representation

End-to-end management of the transaction itself — OTP and S&P timelines, COV / valuation handling, lawyer and banker liaison, CPF withdrawal coordination, completion appointment scheduling. We hold the calendar so you don’t miss a clock.

You leave with: a closed transaction and a clean paper trail.

A second-opinion conversation — quiet, considered, no pressure
Service 08Best for: sanity-check moments

Independent Second Opinion

A no-strings review of a decision you’re already weighing — should I exercise this OTP, is this PSF reasonable, should I decouple or sell, what’s the real downside on this unit? You bring the situation; we bring the data and an honest answer.

You leave with: a verdict, the underlying numbers, and (where relevant) alternatives.

Our process

From first message to keys in hand

Every service above follows the same four-stage arc. The difference between services is depth and duration.

01

Free 30-minute discovery call

Zoom or in-person. We listen first, ask the harder questions, and tell you which one or two services actually fit your situation. No deck, no pitch.

02

Scoped engagement & data run

A written scope of what we will do. We then put your situation through the relevant frameworks — NAVIS PrimeKey, affordability model, decoupling math, comparable-sales pull.

03

Strategy session & executable plan with timeline

We present the findings, you challenge them, and we adjust together. At the end of the strategy session we will have built — with you — an executable plan and a clear timeline of the moves to make. We don’t do long written recommendations that sit in a drawer; we leave you with something you can act on the next morning.

04

Execution & post-handover follow-up

If you choose to act, we represent you through to completion — OTP, financing, conveyancing, handover. We then check in at 3 and 12 months post-handover. Property advisory doesn’t end at the key collection.

Who we work with

Who actually walks through our door

Independent advisory is not for everyone. These are the situations where we add the most value.

First-time buyers

3–12 months out from BTO collection or first private purchase. Want a framework, not a sales pitch.

HDB upgraders

Post-MOP considering condo. Need the sell-first vs sale-and-purchase math done properly before signing anything.

Second-property planners

Existing owners weighing decoupling, ABSD optimisation, and the 5–10 year asset-progression view.

Multi-generational families

Buying for the next two generations, often with school catchment and accessibility as binding constraints.

Yield-focused investors

Looking for cash-flow-positive setups in OCR / RCR with credible long-term capital growth.

Returning Singaporeans & PRs

Reorienting to the current rule set after years away — ABSD, cooling measures, HFE, and what’s actually changed since you last bought.

Before we start

Three things you should know about working with us

01

Data before opinion.

Every shortlist and recommendation runs through our proprietary NAVIS PrimeKey Analysis 8-pillar framework. You see the score, not just our opinion.

02

No pressure, ever.

If a project doesn’t fit, we’ll say so — even if we’re marketing it. Our incentive is your second purchase referral, not your first signature today.

03

We believe in: Communication is Key.

From the first “just wondering” message to the post-handover check-in, the conversation stays open. Reach out anytime — questions, doubts, numbers you want sense-checked. We don’t charge for conversations or advice; we only charge for the structured engagements you choose to take further.

Start with a conversation

No pitch deck, no obligation. Tell us where you are and what you’re weighing — we’ll tell you which one or two services fit, and what to do next.

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