01
MRT Connectivity
Walking distance to the nearest MRT — a proxy for demand and liveability across all 28 districts.
Proprietary tool · Exclusive to ProjectHome.sg
NAVIS PrimeKey Analysis
An 8-pillar scoring framework that turns Singapore property shortlisting into a quantified, defensible decision — graded from 0 to 100%, colour-coded for risk, and built on insights from over 3,000 projects.
3,000+
Projects analysed
8
Scoring pillars
30min
Zoom consultation
The 8 pillars PrimeKey evaluates
Each pillar is a proven growth factor that materially impacts a Singapore property's safety, liquidity, and long-term value. PrimeKey scores each one objectively, then rolls them up into a single 0–100% Investability Score.
02
Growth Hotspots & Infrastructure
Proximity to URA growth zones with concentrated public and private infrastructure investment.
03
Government Land Sales
Upcoming GLS plots that historically lift surrounding resale values over a 5- to 7-year horizon.
04
Project Size & Liquidity
Larger projects offer richer amenities, scale efficiencies, and meaningfully higher resale liquidity.
05
Remaining Tenure
Lease length impacts financing, CPF usage, and resale value — particularly for sub-60-year remaining tenure.
06
Proximity to Primary Schools
Within-1km school catchments drive sustained family demand and demonstrable price premiums.
07
MOP Cluster & Upgrader Demand
Nearby HDB MOP flats signal future upgrader demand flowing into the surrounding private market.
08
Rental Demand & Yield
Yield bands by region — a defensive buffer in higher-rate environments and a forward indicator of rentability.
The grading score criteria
Once the 8 pillars are scored, PrimeKey rolls them up into a single health score — instantly visualised so you can compare any two projects on the same scale.
Green · > 75%
Investment Grade
Hard-to-fail asset across the 8 pillars. Sign your OTP with peace of mind — the downside is structurally protected.
Yellow · 50–75%
Moderate Risk
Mixed score profile. Worth a deeper look at the specific pillars that dragged the score down before committing.
Red · < 25%
Proceed with Caution
Material risks across multiple pillars. The upside has to be exceptional to justify the structural exposure.
Free 30-min Zoom consultation
See your shortlist scored across all 8 pillars
Book a complimentary 30-minute NAVIS PrimeKey Analysis consultation over Zoom with a ProjectHome.sg representative, and walk away with a scored, structured view of your shortlist.
Want to read the introduction first?
This blog will give you a clear understanding of how PrimeKey Analysis works.
Read the introduction