Singapore Property · Self-Guided Advisory

Find Your Ideal Home
Without the Guesswork

ProjectHome.sg gives you the playbook used by experienced buyers — step-by-step guides, market data, and curated new launch updates so you can move with clarity and confidence.

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A Singapore couple reviewing property options together over coffee — the kind of considered decision ProjectHome.sg is built to support.
Coverage across
HDB BTO & Resale Executive Condos Private Property New Launches All 28 Districts
What You Get

Everything you need to buy with confidence

A few pointers here to help you go from "just looking" to keys in hand — built for Singapore's HDB, EC, and private property landscape.

Step-by-Step Roadmap

From budgeting and TDSR to OTP, walk through every milestone with checklists you can actually use.

Market Reports

Quarterly performance data, district trends, and rental yields — distilled so you can spot the right window to enter.

New Launch Coverage

Honest takes on every major launch — pricing, layouts, and the long-term outlook beyond the marketing spin.

Direct Founder Access

Stuck on a specific decision? WhatsApp us directly for fast, private answers to your real questions.

NAVIS PrimeKey Analysis

No fluff, no pressure. The information you'd want a friend in the industry to share with you.

Curated Updates

Subscribe to receive launch alerts and market notes — no spam, only what genuinely moves your decision.

The Buyer Roadmap

A clear path from "thinking about it" to handover

The home-buying journey, broken into seven structured stages. Start at step one or jump to the milestone you're stuck on.

1

Define Your Why & Budget

Clarify whether this is a home for living, an investment, or both — then nail down your real affordability using TDSR and MSR.

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2

Understand HDB, EC, or Private

Eligibility rules, resale levy, MOP, and the tradeoffs between each property class — explained without the jargon.

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3

Shortlist by Location & Lifestyle

Use a structured framework to weigh schools, transport, future URA plans, and your daily routine — not just price.

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4

Evaluate Like an Investor

Even owner-occupiers should think about exit. Learn the metrics that matter: PSF trends, rental yield, and 10-year outlook.

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See All 7 Steps

From the Journal

Latest Insights & Market Notes

New launch reviews, quarterly market reports, and timely commentary on what's shaping Singapore's property scene.

Browse All Articles

From Buyers Like You

Clarity, in their words

What readers and clients say after working through the roadmap or chatting on WhatsApp.

★★★★★

"the ProjectHome.sg roadmap saved us from rushing into the wrong launch. We finally felt like we were buying with a strategy, not a sales pitch."

Jonathan & Li-Anne
First-time buyers · Tampines
★★★★★

"Honest take on the launch I was eyeing. WhatsApp reply within an hour, no pressure to engage anything else. Refreshing."

Priya R.
HDB upgrader · Bishan
★★★★★

"The market reports are the only ones I actually read end-to-end. Data-led, no fluff, and the Q1 call on RCR was spot on."

Daniel K.
Investor · CCR portfolio
★★★★★

"The NAVIS PrimeKey Analysis Zoom Consultation was the turning point. In one hour we mapped out our upgrade timeline, the right districts to shortlist, and the financing structure — clearer than three months of solo research."

Marcus & Tricia
HDB upgraders · Sengkang to OCR condo
★★★★★

"I shortlisted three projects and asked for the NAVIS PrimeKey Analysis Report on each. The side-by-side on PSF history, unit-mix, and rental comps made my decision obvious. Genuinely useful for anyone purchasing seriously."

Shannon C.
Investor · D15 freehold purchase
★★★★★

"We came in thinking we wanted a new launch and walked away with a resale unit that fit us much better. The team asked the right questions and never once pushed a specific listing."

Adrian W.
Second-time buyer · East Coast
Frequently Asked

The questions buyers ask first

Quick answers to the things people enquire about most. Need more depth? Drop a message.

Is ProjectHome.sg free to use?
Yes. The full 7-step buying guide, all blog posts, and market reports are free to read. WhatsApp enquiries are also free — no obligation to engage us as your agent, including PrimeKey Analysis Zoom Consultation and Report generation are complimentary.
Do you cover HDB and ECs, or only private property?
All three. The roadmap is property-class agnostic — and we publish dedicated guides on BTO vs. resale, EC eligibility, decoupling for couples, and CCR/RCR/OCR private launches.
How quickly do you respond on WhatsApp?
Within one business day for sure — usually within a few hours during Singapore working hours. Late nights and weekends, you'll get a reply the next morning.
Is ProjectHome.sg an independent advisor?
ProjectHome.sg is co-founded by two District Directors at Huttons Asia, one of Singapore's largest private real estate agencies. The content here is independent of any specific developer's marketing — opinions on launches, districts, and pricing are their own.
I'm not buying for another year. Is it too early to reach out?
Not at all — early is better. The buyers who get the best outcomes typically start 12–18 months before purchase, so they can watch the market, refine their criteria, and act when the right opportunity appears.
Get In Touch

Have a question? Two ways to reach us.

Whether you're months away from buying or just sense-checking an article you read, we'd love to hear from you. No pressure, no auto-responder.

Quick ChatWhatsApp +65 8282 2486
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